Music Funding 101
Sponsorship Examples, For Trying To Get Signed
Here are some TalentFunding.com sponsorship examples for when the band and sponsor are trying to get the band signed to a larger entity. Note: These are not actual prices for any particular band or sponsor; they are just examples to give you ideas. The band or sponsor's actual amounts will be based on the packages that they themselves put together. Note 2: These examples are not designed to sell CDs at retail stores. Note 4: Since getting signed is a lenthy process, the sponsorship term is longer than it would normally be. Note 5: All prices are U.S. dollars.
Radio airplay campaign (not ads): Non-commercial (or unrated commercial), national, 8 weeks Term: 26 weeks ------------------------------------------------------ Total: $5,000 per sponsor (more for exclusive)
Radio airplay campaign (not ads): Non-commercial (or unrated commercial), national, 8 weeks Radio airplay campaign (not ads): Commercial specialty or mix-show, national, 8 weeks Term: 26 weeks ------------------------------------------------------ Total: $10,000 per sponsor (more for exclusive)
Radio airplay campaign (not ads): Non-commercial (or unrated commercial), national, 8 weeks Radio airplay campaign (not ads): Commercial specialty or mix-show, national, 8 weeks Ads in one radio trade magazine: 4 weeks On-air promotional giveaways Term: 26 weeks ------------------------------------------------------ Total: $15,000 per sponsor (more for exclusive)
Radio airplay campaign (not ads): Non-commercial (or unrated commercial), national, 8 weeks Radio airplay campaign (not ads): Commercial specialty or mix-show, national, 8 weeks Ads in one radio trade magazine: 4 weeks On-air promotional giveaways PR firm: web and local paper write ups, 8 weeks Term: 26 weeks ------------------------------------------------------ Total: $20,000 per sponsor (more for exclusive)
Radio airplay campaign (not ads): Non-commercial (or unrated commercial), national, 8 weeks Radio airplay campaign (not ads): Commercial specialty or mix-show, national, 8 weeks Radio airplay campaign (not ads): Comm'l regular rotation, nat'l, sm-med markets, 8 weeks Ads in one radio trade magazine: 4 weeks On-air promotional giveaways PR firm: web and local paper write ups, 8 weeks Term: 26 weeks ------------------------------------------------------ Total: $35,000 per sponsor (more for exclusive)
Radio airplay campaign (not ads): Non-commercial (or unrated commercial), national, 16 weeks Radio airplay campaign (not ads): Commercial specialty or mix-show, national, 16 weeks Radio airplay campaign (not ads): Comm'l regular rotation, nat'l, sm-med markets, 16 weeks Ads in one radio trade magazine: 8 weeks On-air promotional giveaways PR firm: web and local paper write ups, 16 weeks Term: 52 weeks ------------------------------------------------------ Total: $70,000 per sponsor (more for exclusive)
Radio airplay campaign (not ads): Non-commercial (or unrated commercial), national, 16 weeks Radio airplay campaign (not ads): Commercial specialty or mix-show, national, 16 weeks Radio airplay campaign (not ads): Comm'l regular rotation, nat'l, sm-med markets, 16 weeks Radio airplay campaign (not ads): Comm'l regular rotation, nat'l, medium markets, 16 weeks Ads in one radio trade magazine: 8 weeks On-air promotional giveaways PR firm: web, and local-regional paper write ups: 16 weeks Term: 52 weeks ------------------------------------------------------ Total: $150,000 per sponsor (more for exclusive)
Radio airplay campaign (not ads): Non-commercial (or unrated commercial), national, 16 weeks Radio airplay campaign (not ads): Commercial specialty or mix-show, national, 16 weeks Radio airplay campaign (not ads): Comm'l regular rotation, nat'l, sm-med markets, 16 weeks Radio airplay campaign (not ads): Comm'l regular rotation, nat'l, medium markets, 16 weeks Ads in one radio trade magazine: 8 weeks On-air promotional giveaways PR firm: web, and local-regional paper write ups: 16 weeks Booking Agent: retainer-based independent contractor, 16 weeks Motel rooms or used motor home: 16 weeks Band Payment: 3 members, 16 weeks Radio Ads (not airplay): 25 spots in the week and markets where band is playing Term: 52 weeks ------------------------------------------------------ Total: $232,000 per sponsor (more for exclusive)
Radio airplay campaign (not ads): Non-commercial (or unrated commercial), national, 16 weeks Radio airplay campaign (not ads): Commercial specialty or mix-show, national, 16 weeks Radio airplay campaign (not ads): Comm'l regular rotation, nat'l, sm-med markets, 16 weeks Radio airplay campaign (not ads): Comm'l regular rotation, nat'l, medium markets, 16 weeks Ads in one radio trade magazine: 8 weeks On-air promotional giveaways PR firm: web, local-regional-national paper/magazines, TV: 16 weeks Booking Agent: retainer-based independent contractor, 16 weeks Motel rooms or used motor home: 16 weeks Band Payment: 3 members, 16 weeks Radio Ads (not airplay): 25 spots in the week and markets where band is playing Term: 52 weeks ------------------------------------------------------ Total: $450,000 per sponsor (more for exclusive)
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